New York – January 20, 2015 – DiMassimo Goldstein is proud to announce that our founder and chief, Mark DiMassimo, has been named to SmartCEO’s Future 50 list for 2015.
Mark founded DiMassimo Brand Advertising in 1996 as a hybrid digital/traditional agency with the goal of becoming the premier creative brand advertising agency for marketers who sell directly to their customers. Previously, Mark had quickly risen through the ranks at some of the industry’s most respected agencies, including kirshenbaum bond + partners, J. Walter Thompson, Y&R’s Chapman Direct Advertising and BBDO, and became known for enormous successes in launching and re-launching brands through integrated campaigns. Mark has since helped some of today’s biggest and most innovative brands make the leap from startup to marketing powerhouse.
A digital pioneer with direct marketing roots who has often been celebrated for his word-of-mouth advertising feats, Mark extols the importance of brand-driven growth in an organization’s success. Mark believes that a fast-evolving, cluttered and fragmented marketplace rewards a forward-looking, fast-moving, entrepreneurial style of leadership. In order to bring the highest caliber of leadership to the broadest range of crucial marketing disciplines, over the past few years Mark and his partner, Lee Goldstein, have innovated the entrepreneurial micro-network model that has fuel the agency’s recent growth, extraordinary net promoter score and rising chorus of accolades including Advertising Age Small Agency of the Year (2014, Northeast, Gold), 2014 Inc. 5,000, DMN 40 Under 40 (Lee Goldstein) and, of course, the SmartCEO Future 50 recognition.
DiMassimo Goldstein’s micro-network now includes the core DiMassimo Goldstein agency, Propolis brand consulting and research, Proove accountable media planning and buying, analytics and real-time optimization, Formless studios, film, design and gamification, and DIGO/Ericho Social PR.
In addition to his responsibilities as CEO at DiMassimo Goldstein, Mark currently helps to groom the next generation of industry executives as a professor at the New York’s School of Visual Arts and the next generation of DiMassimos in Rye, New York. He is the co-founder of the Tappening and Offlining movements. His “Emotional Distancing” theory has been taught at Stanford University, he has lectured for Columbia University’s graduate marketing program and been an instructor at NYU’s Integrated Marketing Program. Mark is often called upon to interpret brand, marketing and communications issues in the media.