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Dartmouth Health: A Healthy Disregard for the Impossible

In a region known more for mountains than medical breakthroughs, Dartmouth Health is doing the improbable every day—delivering world-class, cutting-edge care far from any major city. But even as the health system’s capabilities grew, the brand’s perception lagged behind.

Unstucking growth meant driving much more awareness of the counterintuitive excellence right here. Enter a visionary leadership, brand, communications, and marketing team with a bold mission: to unify the system, elevate its presence, and own a story only Dartmouth Health could tell.

They partnered with DiMassimo Goldstein to unlock a deeper truth—what seemed impossible from the outside had become routine on the inside. The insight? Dartmouth Health has a healthy disregard for the impossible.

Together with Mediassociates helming the media planning, buying, and optimizations, we launched a brand campaign that flipped the narrative, helping the region and the nation see Dartmouth Health the way its clinicians and patients already did—as an essential, exceptional force for health in Northern New England and beyond.

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