App Features
Bringing the WW app front and center.
Challenge
New app-based weight loss programs were gaining steam and appealing more to the younger, on-the-go generation.
Goal
Create more awareness of the Webby award-winning WW app, which can help members in all aspects of their journey.
Strategy
Focus more on the WW app and tools available to help you succeed. Show examples of how real members are using the app in their everyday lives.
