Work

Engaging members to revitalize a brand.

Challenge
Weight Watchers had been a leader in the weight loss category for decades, but somewhere along the line, they lost a real connection to their audience.

Goal
Membership was declining and they needed help making the brand relevant again while driving results – fast.

Strategy
We realized Weight Watchers had the secret ingredient to success the entire time: their members. So in our campaigns, we made the members the stars, empowering them as the voice of the brand and creating positive buzz within the community.

We helped usher Weight Watchers into ten consecutive seasons of membership growth. Don’t take our word for it, this comeback was presented at the ANA by our client, and was even told by our Chief, Mark DiMassimo, as a forward for a book.