Work

Introducing a better way to experience the world’s top cities.

Challenge
Go City reached out to DiGo with a behavior change challenge. They were the leader in the attraction pass category, transforming the way travelers accessed the best experiences in the world’s top cities. But there was just one problem: most people didn’t know what an attraction pass was. The majority of travelers were still wasting precious time and money juggling individual tickets with premium price tags. We needed to introduce Go City as an essential sightseeing tool, while breaking through the noise of the post pandemic travel boom.

Desired Positive Behavior Change
We needed to get more travelers to think of – and seek out – Go City when they started planning their next trip, rather than stumbling upon us in a last minute search.

Positive Behavior Change Idea
Intelligent beings travel with Go City.