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Challenging Mental Health Stigmas

Reminding people that getting help is normal.

Challenge

Despite the fact that over a quarter of the US population could benefit from therapy, most still don’t seek help. Social stigma restrains people from getting the therapy they need.

Desired Positive Behavior Change

Challenging mental health stigmas and ingrained beliefs around therapy is imperative for BetterHelp. It’s not just for the privileged, for the weak, for women, for the emotional. Mental health doesn’t care who you are, where you come from, or what you earn. And seeking therapy isn’t just for the privileged or the emotionally available. It’s for everyone.

Positive Behavior Changing Idea

Everyone needs help from a therapist.

Creative Execution

DiGo developed a series of four videos in :30- and :15-second executions depicting ordinary people struggling with their mental health in everyday situations accompanied with another person observing the struggles and recommending a solution. The scenarios in the ads feature approachable and accessible Positive Behavior Change Marketing challenging mental health stigmas.

 

Helpful. Unhelpful.

Help more people get into therapy.

Challenge
Less than half the people who need therapy actually get it. BetterHelp is the largest therapy brand in North America. The way they grow their impact is to grow therapy. They asked DiGo to help them crack this challenge, so we did.

Desired Positive Behavior Change
From relying on the well-meaning but poor advice of non-professionals and white-knuckling it alone to getting better in therapy. This adds up to millions of more people taking advantage of professional psychotherapy.

Positive Behavior Change Idea
Advice that actually helps