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TradeStation Identity

Giving a legacy brand a fresh look to appeal to the next generation of active day traders.

Serious traders knew that TradeStation was the best platform out there, but millennial traders were on the rise, and largely untapped by this industry leader.

Reposition the brand’s identity to appeal to attract millennials, while maintaining the core audience by highlighting our ongoing commitment to individual financial edge.

Ride the wave of TradeStation’s South Florida roots to a fresh look, with a nod to surfers’ careful planning and timing of conditions, just like traders and the market.

See more design work here



TradeStation Fresh Look

Launch a fintech leader’s new brand by making a splash in one of New York’s busiest financial hubs.

After launching TradeStation’s new brand, platform, pricing structure, and sponsored show, we needed to create awareness outside of typical channels.

Introduce TradeStation to a new generation of traders with a one-of-a-kind branded activation experience.

Generate awareness by setting up a Fresh Look pop-up barbershop in NYC’s biggest transit hub, giving out free haircuts, blue dye jobs and shaves to passersby, and introducing them to our new platform through demos and trivia.