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Work

Ideal Image

Giving a brand a glow up to celebrate the transformative power of confidence.

Challenge
Ideal Image is the MedSpa category leader, but they were really only known for their laser hair removal offering. With multiple new services launching in a transaction-driven landscape, they needed to boost awareness and drive growth at the same time.

Goal
Generate loyalty among current customers and build awareness with a new class of curious beauty consumers, by establishing Ideal Image as a lifestyle brand that can help you look and feel your best.

Strategy
Consumers don’t want to look radically different; they just want to look like the best version of themselves. The radiant brand identity celebrates self-confidence from the inside out.

See more design work here