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TradeStation Fresh Look

Launch a fintech leader’s new brand by making a splash in one of New York’s busiest financial hubs.

Challenge
After launching TradeStation’s new brand, platform, pricing structure, and sponsored Cheddar.tv show, we needed to create awareness outside of typical channels.

Goal
Introduce TradeStation to a new generation of traders with a one-of-a-kind branded activation experience.

Strategy
Generate awareness by setting up a Fresh Look pop-up barbershop in NYC’s biggest transit hub, giving out free haircuts, blue dye jobs and shaves to passersby, and introducing them to our new platform through demos and trivia.