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April 2025 — Standard, a leading provider of insulation, heating, cooling, air purification, and home testing services in the Mohawk Valley and Capital Region of Upstate New York, has named DiMassimo Goldstein its agency of record. Together, we’re building a brand that transforms quality service into a marketing advantage — and a growth engine.

The goal: to help Standard Heating & Air Conditioning stand out in a competitive, often commoditized category with a brand that feels as solid, warm, and lasting as the service they’ve delivered for over 90 years.

DiMassimo Goldstein helps service brands move from interchangeable to irresistible. We specialize in building brands that spark trust and drive behavior — turning every touchpoint into a relationship opportunity.

Standard Heating & Air Conditioning, founded in 1928, is known throughout the Mohawk Valley and Capital Region for exceptional customer satisfaction, reliable performance, and genuine community roots. Their services include insulation, HVAC, air purification, virus protection, home testing, concrete lifting, and hot water heaters. Our job is to bring that human story to the forefront — and help write the next chapter of growth.