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Tag : american express open

Suddenly, Everyone’s Apologizing.

Is it the era of the mea culpa for marketers? Could it be that, forced to start a conversation, some marketers have learned that they have some apologizing to do?

In rapid succession, McDonalds, American Express Open and J.C. Penney have all joined the mea culpa trend.

Here’s the story, and a few thoughts on where, when, how and how not to apologize.

J.C. Penney just launched this video on Facebook, under the theme JCP Listens.

It was a good idea to start the conversation, a good idea to listen, and a very, very bad idea to go beyond the first couple of lines of this treacly video.