by Julie Revelant
November 16th, 2010
Face it: You’ve got cramps in your thumbs from using the smartphone that’s practically attached to you 24/7. And your kids? They’re busy listening to their iPods, texting, playing video games, and gazing at their computers – all at the same time. Technology is great, but it’s changed the way families communicate and spend time together. Read on to find out how some families found a way to shut down – and how yours can to! To read more click here.
New York, NY; November 8, 2010
Offlining Marks Thanksgiving with New Ads in Digital Print AND on Turkeys; Will give away up to 11,000 Turkeys to those who take the ‘Offlining’ pledge!
The dynamic marketing and “lifestyle intervention” duo – Eric Yaverbaum and Mark DiMassimo – who created the Offlining, Inc. initiative that highlights America’s ever-growing addiction to technology, are now introducing an unprecedented, first-of-its-kind marketing campaign: ‘Turkeytizing.’
DiMassimo explains, “”We’re thankful for the benefits of great technology. But, aside from carving knifes and special two-pronged forks, and perhaps a digital camera, the Thanksgiving table should be a place for people to connect with people, and some great food. And who better to stand up for a No-Device Thanksgiving than the center of it all – the turkey? We saw the opportunity to innovate by being the first advertisers on turkeys…and let’s just say we gobbled it up!” To read more click here.
These just in, the first shots of our NYC Pedicab takeover for our Rare World Animal Day Campaign. Handsome Cabs, if we’ve ever seen them! Read more about our World Animal Day Campaign here.
Tigers evolve. Humans evolve. And what have we come to? Rare Conservation says we’ve come to a point of decision. One that represents both crisis and opportunity. Rare works with local people around the world to help them find more sustainable ways of living and earning that save precious species and ecosystems. When they do, both species win!
This NYC pedicab sign is the second in a series by DIGO for World Animal Month. To read more click here …
Rare is truly a world-changing organization that could teach anyone a thing or two about global grassroots marketing. To borrow a phrase from Rare Trustee and bestselling author Dan Heath, they know “how to change things when change is hard.” With support from DIGO in the form of an ad campaign and a social marketing push, and from Ericho public relations, Rare is getting out the message about World Animal Day. The message, “Animals don’t need to evolve. We do.” To learn more please visit EvolveHumanity.com.
Mark DiMassimo on CNBC’s Power Lunch discussing Budweiser’s new ad campaign as well as loyalty among beer drinkers. To watch the clip click here.
by Terrence O’Brien
September 9, 2010
If you’re a regular reader of Switched then you know by now the addictive power of technology. Gamers in South Korea are being prescribed antidepressants and are dropping dead of exhaustion, Americans routinely pick the Web over sex, and evidence is mounting that too much time spent online can lead to depression, anxiety and fatigue. It’s no wonder that many people and organizations have urged us to unplug, even just temporarily, before our brains become little more than balls of gelatin we use to click “add as friend” on Facebook and perform Google searches.
Mark DiMassimo and Eric Yaverbaum, former marketing execs, started Offlining Inc. to encourage people to put down the technology, and to reconnect with the world and the people around them. This isn’t some extremist group. To read more click here.
September 9th, 2010
Jessica Ravitz, CNN.com
Eric Yaverbaum is as guilty as anyone of making technological transgressions. He’s ignored family to check emails while at the dinner table and tuned out of actual conversations to tune into Twitter. But the 49-year-old New York public relations executive isn’t afraid to admit his sins. “I’m the guy who sleeps with his BlackBerry,” Yaverbaum says. “I’m raising my hand and saying, ‘Yes, I’m an addict.” He is trying to make amends, though, and thinks you should, too. It is that time of year, after all.
The Jewish High Holy Days began at sunset Wednesday with the start of Rosh Hashana, or the Jewish New Year. They end at the conclusion of Yom Kippur, the Day of Atonement, on the night of September 18. These 10 days, often referred to as the Days of Awe, are a time when Jews take stock of their lives, how they’ve lived them over the past year and seek forgiveness from individuals they may have wronged, intentionally or otherwise.
Yaverbaum and Mark DiMassimo, a New York advertising exec who is not Jewish, partnered up to launch Offlining, an initiative to promote unplugging that was introduced on Father’s Day. The challenge they put forth then was to ask people to make a pledge to have 10 device-free dinners between then and Thanksgiving. So far, more than 10,500 have signed on. To read more click click here.