Friday Reads – 11/11/2011
A weekly post on some of our favorites from around the Web.
This week’s topic: Mobile First
This week’s topic: Mobile First
The first “killer app” of the Internet is fast becoming the most important. Lowly E-mail!
Back in 1999, when Seth Godin wrote the groundbreaking book Permission Marketing, he predicted that an increasing percentage of marketing messages would be, “anticipated, personal and relevant.”
It was a radical idea at the time. E-commerce marketers with their frictionless webs were doing just fine, thank you. But today, the battle is on for the inbox. (more…)
Growth Key: SHOW WHO’S COMING.
Launched a new category, not just a new brand with end-to-end branding and communications.
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Growth Key: Reposition from Shopping to Game. Guerilla/buzz promotion glamorized the excitement of winning an auction by encouraging people to “top their trophy.”