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Tag : E-Commerce

DIGO Brands the War of the Inbox

The first “killer app” of the Internet is fast becoming the most important. Lowly E-mail!

Back in 1999, when Seth Godin wrote the groundbreaking book Permission Marketing, he predicted that an increasing percentage of marketing messages would be, “anticipated, personal and relevant.”

It was a radical idea at the time. E-commerce marketers with their frictionless webs were doing just fine, thank you. But today, the battle is on for the inbox. (more…)

Kozmo

Growth Key: SHOW WHO’S COMING.
Launched a new category, not just a new brand with end-to-end branding and communications.
(more…)

eBay

Growth Key: Reposition from Shopping to Game. Guerilla/buzz promotion glamorized the excitement of winning an auction by encouraging people to “top their trophy.”

(more…)