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Tag : e-mail

Are You An Incrementalist? Or an Optimizer?

At DIGO, we’re often asked how we approach our e-mail and other direct response testing. Do we have a list of variables and guidelines?

The answer is, at DIGO we don’t so much have a list as a testing philosophy. Of course we read Direct Marketing News, belong to the associations, read their websites, attend webinars, get newsletters, judge and attend award shows, and generally do all we can to get into the stream of information that professionals in the industry ought to digest. (more…)

DIGO Brands the War of the Inbox

The first “killer app” of the Internet is fast becoming the most important. Lowly E-mail!

Back in 1999, when Seth Godin wrote the groundbreaking book Permission Marketing, he predicted that an increasing percentage of marketing messages would be, “anticipated, personal and relevant.”

It was a radical idea at the time. E-commerce marketers with their frictionless webs were doing just fine, thank you. But today, the battle is on for the inbox. (more…)