At DIGO, we’re often asked how we approach our e-mail and other direct response testing. Do we have a list of variables and guidelines?
The answer is, at DIGO we don’t so much have a list as a testing philosophy. Of course we read Direct Marketing News, belong to the associations, read their websites, attend webinars, get newsletters, judge and attend award shows, and generally do all we can to get into the stream of information that professionals in the industry ought to digest. (more…)