Reorganize for the Engagement Revolution
By Jeff Pundyk
We’ve heard a lot of discussion about how marketers are losing control of their medium and their message as digital channels and user-generated content compete for consumers’ attention.
And, indeed, more consumers fast-forward through commercials and are finding their video on the Internet; traditional media properties are losing ground to blogs and social networking sites as the primary source of information, and, of course, consumers are completely absorbed by their smart phones. (more…)