Tappening
Growth Key: TAP A MOVEMENT.
Created a brand for tap water, sold out a year’s supply of Tappening bottles in the first 36 hours and educated consumers about the environmental cost of consuming bottled water.
JetBlue
Growth Key: FLYING IS LIFESTYLE.
Built a successful partnership between these two great lifestyle/entertainment brands.
eBay
Growth Key: Reposition from Shopping to Game. Guerilla/buzz promotion glamorized the excitement of winning an auction by encouraging people to “top their trophy.”
