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Tag : guerilla

Tappening

Growth Key: TAP A MOVEMENT.
Created a brand for tap water, sold out a year’s supply of Tappening bottles in the first 36 hours and educated consumers about the environmental cost of consuming bottled water.

 

JetBlue

Growth Key: FLYING IS LIFESTYLE.
Built a successful partnership between these two great lifestyle/entertainment brands.

 

eBay

Growth Key: Reposition from Shopping to Game. Guerilla/buzz promotion glamorized the excitement of winning an auction by encouraging people to “top their trophy.”

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