I was starting to feel I was un-shockable. Working in advertising with lots of young-creative-wired people, I see just about everything, or at least I thought I did.
And then today I discovered Ana. Also known as the Pro Ana movement. Or Proana.
Ana is a global community committed to supporting and encouraging anorexics in their achievement of ever more harrowing weight loss goals.
I’m shocked. And I’m shocked that I’m shocked.
What’s next, Pro-Dep, for people who want to be more depressed? Is there a Pro-OCD community? If so, I don’t want to read the comments!