Over the course of her illustrious career, Kaplan Thaler created some of the world’s most famous advertising campaigns, such as the Aflac duck. She also authored and composed two of the most globally recognized advertising jingles: “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.”
Kaplan Thaler’s impressive résumé extends well beyond advertising. She is a nationally acclaimed author with several best-selling books to her name; she has worked on two presidential campaigns; and she has become a familiar face on several television programs.
In this interview, Kaplan Thaler talks about leading with kindness, how to write a good jingle, what it was like interviewing Warren Buffet and Jay Leno, and much, much more. Check out the full episode and show notes below!
- [0:00 – 1:59] Intro
- [2:00 – 13:30] Growing up in the Bronx, and how Kaplan Thaler first got into singing and writing both music and comedy
- [13:31 – 16:38] The famous jingle she wrote for Toys ‘R’ Us, and the worldwide reaction it received
- [16:39 – 22:19] The secret to writing a good jingle, the story behind “Kodak Moments” and putting humor into advertising
- [22:20 – 27:53] The moment she knew Robin Koval would be a perfect business partner, and the importance of leading with kindness
- [27:54 – 33:57] Working on presidential campaigns, and the story behind her interviews with both Warren Buffet and Jay Leno
- [33:48 – 38:10] Her latest book, Grit to Great, and what “grit” means to her
- [38:11 – 42:30] The one big piece of advice she has for young creatives
- [42:31 – 43:58] Outro
“The A-List” is a podcast produced by DiMassimo Goldstein, an inspiring action agency, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter.