Neil Armstrong: First Copywriter on the Moon
As you’ve probably heard, national hero Neil Armstrong passed away on August 25th. The first human to set foot on the moon, not only was Armstrong smart, he was apparently a great writer. His immortal words: “That’s one small step for man, one giant leap for mankind,” have gone down in history as one of the greatest quotes of the twentieth century. It’s well deserved—was that not the perfect thing to say? Imagine trying to come up with a tagline for space travel; I can’t imagine a better one. To think, what if Buzz got out there first? And all he said was a loud, “Eat it, Russia!” The moment could have gone an entirely different way. (more…)