DIGO Brands Lürzer’s Archive
DIGO Brands’ campaign for Rare Conservation is featured in last month’s issue of Lürzer’s Archive, the premier magazine for Illustration, Advertising and Art Direction.
For more on Lürzer’s Archive, click here.
DIGO Brands’ campaign for Rare Conservation is featured in last month’s issue of Lürzer’s Archive, the premier magazine for Illustration, Advertising and Art Direction.
For more on Lürzer’s Archive, click here.
Tigers evolve. Humans evolve. And what have we come to? Rare Conservation says we’ve come to a point of decision. One that represents both crisis and opportunity. Rare works with local people around the world to help them find more sustainable ways of living and earning that save precious species and ecosystems. When they do, both species win!
Rare is truly a world-changing organization that could teach anyone a thing or two about global grassroots marketing. To borrow a phrase from Rare Trustee and bestselling author Dan Heath, they know “how to change things when change is hard.” With support from DIGO in the form of an ad campaign and a social marketing push, and from Ericho public relations, Rare is getting out the message about World Animal Day. The message, “Animals don’t need to evolve. We do.” To learn more please visit EvolveHumanity.com.