By Jeff Pundyk
Back before search, there was browse.
When I first started goofing around with the Internet in the early ‘90s, there was no directed search, no search engine optimization, no organic search, no paid search. We browsed. We looked for directories of links and followed them wherever they took us. We wandered. Often aimlessly. It was the thing that hooked me on the Internet – the idea that I could skip across the globe from computer to computer, driven by my curiosity and by serendipity, until I discovered something. Serendipity was the key. Serendipity meant unexpected outcomes. (more…)