Take the Word “Brief” Seriously
Let’s not ever make each other guess which part of a brief is the important part. Let’s just include the important pat. Let’s make sure our briefs are simple, compelling and crystal clear. Nothing in an agency is more sacred.
Make the creative teams and our clients partners in the brief.
At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.