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Weight Watchers Selects DiMassimo Goldstein

Weight Watchers has hired DiMassimo Goldstein for a new campaign that will break on Sunday, following the marketer’s recent separation from Wieden & Kennedy.
A Weight Watchers spokeswoman confirmed the selection in an email, stating that the small, independent New York-based agency was brought on to “do work for us in developing our spring campaign. We continue to evaluate agencies for the longer term.” Read more here