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Would $337 Million change your brand loyalty?


Donald Lawson, who claimed his Powerball prize last month in Michigan, doesn’t think so. At $337 Million, it’s the 3rd largest Powerball jackpot ever.

“Yeah, I’m a millionaire now, but I’ll still go to McDonald’s. I don’t like filet mignon or lobster. A simple life. That’s what I want to continue to do.” Lawson stated last week, when asked how his life was going to change.

What does this tell us about brand loyalty? Quite a bit actually. When a brand is so integrated in everyday life it’s quite difficult to give up, no matter how our circumstances change.

As advertisers, this kind of emotional connection is what we should be striving for with all of our clients. To create an unbreakable bond between brand and consumer, so no matter what life brings, it’s a friend that will be there every step of the way.