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Blog

Affinity Means Belonging To Something Better

We’re proud to announce that our new campaign for inspiring action client Affinity Federal Credit Union officially launched last week!

Affinity is an organization built around empathy, and those values and behaviors are communicated on every level and throughout every brand touchpoint. Affinity members are unified, supportive and inclusive. It’s their money. It’s their organization. We wanted to bring that emotional connection to life in an iconic way.

The new campaign, titled “A Community Connected,” showcases the life-changing benefits that each member provides one another. Using real members with real stories, this campaign perfectly captures how belonging to Affinity means belonging to something better.

The highlights of the campaign are the three videos in which Affinity members themselves are the stars. We asked members to record selfie videos detailing their inspiring experience with the credit union, and we worked to compile these videos all into powerful ads.

We continue to be inspired by how Affinity improves the lives of the members and communities they serve through community credit, and we couldn’t be prouder to be their agency.