Need help growing
your brand?

Call Lee at 646.507.5804

or email lee@digobrands.com

Blog

We Got Fired By Santa

Inspiring Action

Happy Holidays 2015 from DiMassimo Goldstein on Vimeo.

In many ways, Santa was the perfect client for DiMassimo Goldstein. We specialize in direct-to-consumer, life-changing brands. That pretty much describes jolly old St. Nick, right? He sees you when you’re sleeping, for crying out loud. It doesn’t get any more direct-model than that. And, every December 25th, he changes lives all over the world in one night. (We still don’t know how he does this, by the way.)

We advised him against Twitter. We think every action a client takes should be on brand, if it is to inspire. And our research showed that Santa’s brand was more inspiring when he stayed mysterious and never spoke to his customers through technology. But he saw some internet guru talking about “if you’re not on Twitter, you don’t exist” and he mandated it. Thanks, Vaynerchuck.

Yes, we were fired by Santa. But look on the bright side: now we have room for a life-changing, direct-model client. The new business elves are standing by.

And, for a stocking stuffer, here’s a behind the scenes look at how it all went down.

Digo Holiday Video 2015 BTS from Tom Christmann on Vimeo.