Work

Breathing life into a new campaign for the nation’s leading respiratory hospital.

Challenge
Despite nearly 120 years of unparalleled patient care, research and education, National Jewish Health wasn’t top of mind in a crowded peer set of leaders in respiratory.

Goal
Elevate a new mission. “Breathing Science is Life”, to hone in on the essence of work the hospital does by helping thousands of patients breathe easier.

Strategy
Using lungs as the central brand element, highlighting that reality that it’s easier to take breathing for granted, until you cant.