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Learn how to turn your online presence into an analytic guide to making smart marketing choices in an article our colleague Jeff Pundyk wrote for CMO.com.

Jeff has spent his career creating digital content aimed at professional audiences, most recently at management consulting firm McKinsey & Co. Now he’s teamed with DIGO Brands – as you know we’re a full service agency with deep B2B roots — to help our clients use digital to connect with clients, prospects, and recruits in a richer, more sustainable way.