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Love What You’re Selling.


If you’re selling something, you should love everything about it. You should suck the juice out of the parts that others just throw away. You should devour the rind and make tea from the seeds.

Your job is not to seem the most sane, balanced and detached individual in the world. You should be on fire with this thing whatever it is. Hear Steve Jobs talk about Apple technology. Read what Howard Schultz has to say about coffee. You must be entrancing, and the only way to do this is to be yourself entranced

You can bring all the experience you have to the party, but leave your cynicism at the door. Cynicism is a failed attempt to prevent disappointment. It only prevents surprise. You need to see, project, inspire and confidently expect greatness.