Work

Launching a new brand to help families impacted by addiction

Challenge
The Center on Addiction and Partnership for Drug-Free Kids merged to form the Partnership to End Addiction, but very few people knew about the organization and their mission.

Goal
Build awareness of the newly-formed organization so families affected by substance use know where to turn for help.

Strategy
Drug and alcohol use can create a distance between family members. We showed parents that they’re not in this alone. The Partnership can help families reconnect.