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Helping creative people build a creative habit. 


The creative tools and content at Shutterstock unlock potential, freeing creative people to realize their best ideas. However, our research showed that a mental-behavioral block was preventing most creative people from enjoying these benefits.

Desired Positive Behavior Change

From closed-rigid-creativity to open-nimble-creativity measured by increasing engagement, usage, and revenue-per-creative person on Shutterstock. 

Positive Behavior Change Idea

It’s not stock. It’s Shutterstock.




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