Leveraging the transformative power of creative tools and platforms in today’s culture.
To the creative community, “stock” is a dirty word associated with bland, poor-quality content. It was difficult for Shutterstock to overcome this negative perception with the word “stock” right in their name.
Create a distinction between Shutterstock’s library of high-quality assets and the sea of generic stock providers.
We carefully curated Shutterstock’s vast collection to showcase only the most striking images and footage in our work. Then we combined descriptive words with the word “stock” to demonstrate the brand difference while redefining the category. It could all be summed up in a simple phrase: It’s not stock. It’s Shutterstock.
Tapping Into Pop Culture
Asset Promo Video