Shutterstock
Helping creative people build a creative habit.
Challenge
The creative tools and content at Shutterstock unlock potential, freeing creative people to realize their best ideas. However, our research showed that a mental-behavioral block was preventing most creative people from enjoying these benefits.
Desired Positive Behavior Change
From closed-rigid-creativity to open-nimble-creativity measured by increasing engagement, usage, and revenue-per-creative person on Shutterstock.
Positive Behavior Change Idea
It’s not stock. It’s Shutterstock.
Tapping Into Pop Culture
Parody Commercials
Asset Promo Video