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Tag : brand loyalty

Would $337 Million change your brand loyalty?

Donald Lawson, who claimed his Powerball prize last month in Michigan, doesn’t think so. At $337 Million, it’s the 3rd largest Powerball jackpot ever.

“Yeah, I’m a millionaire now, but I’ll still go to McDonald’s. I don’t like filet mignon or lobster. A simple life. That’s what I want to continue to do.” Lawson stated last week, when asked how his life was going to change. (more…)