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Making the Most of Stock Footage

Oh, stock footage.

Some of it is just so… strange.

We used this to our advantage when creating this new national TV campaign for The unconventional footage of a birthday clown, equestrian and magician not only serve to grab viewers’ attention, but also help us position the brand as the experts on all things credit cards.

We hope you enjoy these spots as much as we enjoyed searching through ridiculously random stock clips. (If that’s even possible.) – Clown from DiMassimo Goldstein on Vimeo. – Equestrian from DiMassimo Goldstein on Vimeo. – Magician from DiMassimo Goldstein on Vimeo.

 -Trevor Hickey, Senior Copywriter & Erica Grau, Art Director