About a year ago this time, “Flamingo Girl” was introduced to the world.
Flocking around in an adorable pink Flamingo costume with matching sunglasses, she charmed the streets of New York City, spreading word downtown and building anticipation for “the biggest, bestest Halloween event in New York City,” the Bronx Zoo’s annual “Boo at the Zoo.”
She instantly became a viral sensation, appearing all over social media and the internet in cute TV spots and in print ads offline. The TV spots were even named an official honoree of last year’s Webby Awards.
By the time we created an experiential pop-up to generate awareness in Manhattan’s Lower East Side, she was already a superstar, but of course, she made time to fly on over and say hello to all her newfound fans.
A year later and a year older, the “Flamingo Girl” campaign remains a classic. Turning an old tradition into something completely new, “Flamingo Girl” was fresh, memorable, and iconic. It was an inspiring action, and one of our favorites of the past year.
On its 1-year anniversary, we felt it was only right to flap our flamingo wings down memory lane and revisit the work that made waves in New York.