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Tag : fashion star

Mark DiMassimo Talks Content Marketing With FOX

Foxnews.com’s Hollie McKay writes,

NBC’s new talent contest ‘Fashion Star’ is a hit with the retailers it plugs, but not so much with the viewing public.

The much-hyped Tuesday premiere drew just 4.6 million prime time viewers (its lead-in ‘The Biggest Loser’ drew 6.3 million viewers), but sales of the night’s winning fashions soared (more…)