Nothing speeds things up by solving multiple problems at once like a BIG idea. Here’s how to get more of them.
BIG ideas are different. They don’t so much defy logic, as go beyond it. They challenge the illusion of costless compromise. If you are competing with, or trying to reinvigorate a large organization, you need to be able to green light the big idea.
So, what is a big idea? What does it look like before it becomes a big idea? How can you recognize an opportunity (more…)
We are in the idea business. Actually, we’re in the business of executing ideas in service of very specific goals. But, to do so, we need to generate a large number of ideas. And, to do that really well, we spend a fair amount of time thinking about how to get to the greatest number of ideas and then how to separate the good — and even the great ideas — from the right ideas. (more…)
One part social scientist, two parts creative marketer, DiMassimo is a writer, creative director, entrepreneur, experimenter-in-chief, CEO and founder of DIGO. (more…)