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Tag : Inspiring

The Power Of The Buddy System

12039523_10100778309408609_378095294695668421_nStarting a new job can be a very exciting time in your life, but the process often leaves you feeling uneasy and intimidated. You’re the new kid on the block, doing your best to navigate your new surroundings and make a good impression. Most of us will quickly try to find allies in the office, but that isn’t always easy to do. It doesn’t help that stressful situations, back-to-back meetings and timely deadlines are not the ideal ingredients for relationship building.

In September 2015, Fast Company published an article breaking down the importance of having friends in the work place and why it is crucial to our happiness. The article claims that even though we spend most of our days at work, we are less likely to have friends in the office now in comparison to past years. Although this seems like a problem most directly affecting employees, it is also a troublesome problem for employers looking to maintain a positive, productive work place where they can groom long-term talent.

Since our mission at DiMassimo Goldstein is to Inspire Action, we set out to find a solution to this growing problem in the hopes of increasing employee happiness, productivity and motivation. The solution was to start a two-month lunch program that gives employees the opportunity to go to lunch with one another. Each lunch you get thirty dollars to spend with your buddy and the only guideline is that it should be with someone you don’t know very well.

Being one of the newer employees at DiGo, I wanted to take advantage of this fantastic opportunity. My work life was very separate from my personal life when I first started in May, and although I loved my new role, I wasn’t as friendly with my coworkers as I had been at previous jobs. This new company program gave me the confidence and opportunity to reach out to coworkers in various departments including creative, strategy, operations, media and production. This also opened the door for me to reach out to senior staff members that I didn’t otherwise interact with on a regular basis.

There are so many reasons I have enjoyed this program, aside from my love of free food. After speaking with different people from different departments, I learned more about how each department functions on a day-to-day basis and ways the account team can better work with them. Having a reason to get out of the office and get some fresh air helped me focus better in the afternoon and increased my productivity level. I noticed I feel much more comfortable walking around the office, chatting with people before meetings or even bumping into them in the kitchen. Most importantly, I had the opportunity to ask advice from people with valuable experience which will not only help me grow at DiGo, but also as young person in the advertising industry.

When introducing this program to the company, Mark DiMassimo explained that the goal was for everyone to be able to say they have at least six friends in the office. After speaking with some of my new lunch buddies, I can confidently say that many of us have accomplished that goal and then some.

And they say there’s no such thing as a free lunch…

-Morgan Kelly, Brand Manager

SOURCE: http://www.fastcompany.com/3051290/lessons-learned/why-having-friends-at-work-is-so-important

 

Inspiring Action Podcast With Paul Butler

Even if you’re not in love with your planet or passionate about conservation and even if you’re annoyed by organizations that change the world for the better, this edition of the “Inspiring Action Podcast” is for you. Paul Butler is the senior vice president of global programs for Rare, an innovative not-for-profit organization committed to inspiring change so that people and nature can thrive.

Over the course of forty-five riveting minutes, Butler tells host Mark DiMassimo how his lifetime passion became his profession when a 6-month voyage to St. Lucia evolved into a 12-year mission. That mission – to save a species – led to an adventure you’ve just got to hear!

 

Think Outside In

Key #5 of 10 to Inspiring Action: 10 Keys to the Future of Marketing. Download our summary poster of the 10 Keys here.

Imagine you’re marketing a limo service and you get Uber’d.

Or you’re trying to put travelers in hotel beds and you get Airbnb’d. You run a car dealership and you get Tesla’d. You’re a travel agent, a financial advisor, sell insurance, or – heaven forfend – you publish the yellow pages!…

I know real people in these situations, and I can tell you this about every one of them:

They never saw it coming!

But Nike saw it coming. Starting with their own brand story, they got ahead of change. Nike didn’t see themselves as an athletic shoe company – they saw themselves as a company that inspires athletes. While other athletic wear companies may have seen the coming age of wearable computing as irrelevant, Nike saw it as an opportunity to inspire. In creating Nike Plus, they got ahead of the curve and developed a way to get to know their customers like never before.

You don’t have to BE a new economy business to WIN in the new economy. You just need an inspiring idea that guides you, and you need to be able to connect that idea to better experiences for your customers. American Express (founded 1850) has done it, reinventing the core of their customer relationships many times over. JetBlue (founded 1998) has done it. Apple (founded 1976) is most certainly doing it.

We call these companies Inspiring Action brands. They share a common point of view. They see things with their customers’ eyes. They know what the people they serve aspire to be and do. They know what their devotees love about themselves with them. They’ve mapped the customer journey and have found ways to intercept and change behavior.

You are what they do.

Your audience is just people trying to inspire action in themselves. If your service works better, you win.

Think Outside In. It’s really that simple and that challenging. Understand your inspiring idea from your customer’s point of view. Map the journey and work out effective ways to change behavior and create new habits.