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Tag : marketing daily

How to Double Cross Vodka Advertising


Marketing Daily’s Karlene Lukovitz writes,

When you have a name like Double Cross Vodka, April Fool’s Day is just too good an opportunity to pass up.

The ultra-premium vodka brand — distilled in Slovakia and launched (at least originally) specifically for the U.S. market in September 2008 — will kick off its first official consumer campaign on April 1, premised on helping people “double-cross the mundane and frustrating moments of life.” (more…)