No Chocolate On The Pillow, But A Pearl.
Upscale hotels leave a chocolate on your pillow. Tom Civitano was determined that The Plaza Hotel would never be a typical upscale hotel. His standard was “Legendary.”
The budget, however, would barely pay for chocolates. Tom’s idea: A Pearl!
He approached Mikimoto, the famous purveyor of the world’s finest pearls. He told the CEO of Mikimoto all about the Plaza Hotel’s clientele, including how much they were spending on jewelry (more…)