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Press

Google Ventures Leads $17 Million Round in On Deck Capital.

A couple months ago, On Deck, the company that uses big data to evaluate whether or not a small business is worth lending money to, landed a healthy $42 million Series D investment of its own. Today, that same round got bigger.

On Deck announced this morning that Google Ventures has led an additional $17 million investment with participation from PayPal co-founder Peter Thiel and Industry Ventures. Other investors in the round include Institutional Venture Partners, RRE Ventures and First Round Capital.

That round comes on top of a $100 million round of debt financing raised last year from Goldman Sachs and Fortress Credit Corp., and a $15 million Series C led by SAP Ventures in 2011.
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An iPhone Cover To Protect Your Phone And Your Heart.

Most iPhone covers are designed to protect your phone but this unique cover might help protect your heart because it can also work as a monitor.

The FDA approved device can be held in your hands to produce EKG or ECG readings.
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DIGO Brands AliveCor on Medgadget.

Gene Ostrovsky, Medagadget

AliveCor has announced at the American College of Cardiology annual meeting in San Francisco that its iPhone based ECG heart monitor is now available by prescription. Essentially the same device has been given approval for veterinary use on dogs, cats, and horses, and finally now humans can place their front paws on the electrodes for immediate ECG readouts. These can be sent to a physician, printed out and stored for further reference.
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DIGO Brands Brand Mascots.

Matt Brownell, AOL Daily Finance

This year’s Super Bowl commercials featured rambunctious geriatrics, cross-dressing husbands and Jamaicans from Minnesota. But mascots, once a staple of the advertising world, were almost completely absent from the night’s proceedings.
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Valentines Day 2013 — Has Technology Rewired Our Hearts?

Eric Yaverbaum, Huffington Post

WBEZ Radio in Chicago has been promoting a Facebook app which encourages listeners to “make babies” so they can create a ‘next generation’ audience for the show in the future. Part of the approach includes going where millennials are going anyway. For dating. For friendship. For communication. And I guess for making babies?
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Mark DiMassimo on Fox 5

New York News | NYC Breaking News

DIGO Brands AliveCor in The Wall Street Journal.

When you represent real news, the hard part is keeping up. Everyone is writing about The AliveCor Mobile Heart Monitor, because the recently FDA-approved mobile health marvel represents a revolution in healthcare. DIGO is the brand and business building partner for AliveCor, doing everything from branding and design, to marketing strategy, advertising to professionals and the public, public relations and social, while Proove does the media and optimizations. … Read more

This $200 iPhone Case Is An FDA-Approved EKG Machine.

Most iPhone cases just protect your phone from drops. If you’re getting fancy, it may have a fisheye camera lens or a screen-printed back. But what about diagnosing coronary heart disease, arrhythmia, or congenital heart defects? The AliveCor Heart Monitor is an FDA-approved iPhone case that can be held in your hands (or dramatically pressed against your chest) to produce an EKG/ECG–the infamous green blips pulsing patient-side in hospitals everywhere.

“We think that EKG screening can be as approachable as taking blood pressure,” AliveCor President and CEO Judy Wade tells Co.Design.

Everything about this vodka is great.

Larry Olmstead
Contributor, Forbes

Loyal readers will know that while I cover sprits regularly, I rarely drink or endorse vodka, which I consider the lowest common denominator in the spirits world. Since the basic idea behind making vodka is to erase all flavor – the opposite of just about everything else we eat or drink – it seems kind of pointless. … Read more

DIGO Brands Disney on CNBC

Mark DiMassimo responded as an expert to CNBC’s questions about Disney’s new ad and product policies aimed at curbing childhood obesity. Watch the discussion here.

Follow Mark on Twitter @markdimassimo

DIGO Brands Reality TV on AMC

New York Times columnist Stuart Elliot writes,

CONTESTANTS on reality competition shows perform tasks like seeking spouses, racing around the world, eating bugs, losing weight, living in houses rigged with cameras and working for Donald J. Trump. A new series is arriving with a contest all its own: wooing advertisers to say yes to campaigns. … Read more

DIGO Names New Head of Brand Management

A new business growth spurt at DIGO Brands has led the New York shop to create a new management role. Read the full AdWeek article here.

DIGO Brands Broker Advertising

(NEW YORK – May 8, 2012) – Award-winning broker-dealer and futures commission merchant TradeStation, a wholly owned subsidiary of Monex Group, Inc. (TSE: 8698), today launched a new integrated marketing campaign, highlighting its award-winning platform. New York-based brand-building agency DiMassimo Goldstein (DIGO) created “The Proof is in the Platform” initiative, which will feature print, TV and digital advertising along with a strong social media component. … Read more

DIGO Leverages Dot-Com Connections in Latest Wins

Long-time relationships are business as usual to us, but apparently qualify as news to the rest of the industry. ADWEEK writes about our most recent reunion with a long-time friend and client in the article: “DIGO Leverages Dot-Com Connection in Latest Win. 1st work for new client BLUEFLY expected in 2012.”