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Category : The DIGO Standard

Great Work Wins Business. Great Relationships Keep Business.

We proactively work on relationship building. What are you doing this week to strengthen a client relationship?

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At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.


Promise Wisely And Then Over-Deliver

Make no commitment without consultation. Give clients something they didn’t ask for. Sometimes, deliver ahead of deadline. End a meeting early and give your colleagues, vendors or clients the gift of time.

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At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.

 

Design In Context

The context is the user’s or the audience’s experience. Design in context. Present in context. Evaluate in context. The first rule of design. And remember that everything we do is design.

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At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.

 

Remember That People Come Here To Be And Do More

Don’t put yourself or anyone in a box. Expect creativity from “account people.” Expect strategic smarts from “creative people”. Expect management smarts from everyone. Collaborate with everyone you can. We all play roles, but if we wanted to be limited by them, we would be someplace else.

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At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.

 

If You’re Here, You’re Smart

Don’t hold back. There are no bad ideas or dumb questions. Only the ideas you held back and the questions you should have asked but didn’t.

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At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.

 

Take the Word “Brief” Seriously

Let’s not ever make each other guess which part of a brief is the important part. Let’s just include the important pat. Let’s make sure our briefs are simple, compelling and crystal clear. Nothing in an agency is more sacred.

Make the creative teams and our clients partners in the brief. 

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At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.

 

We Exist To Inspire

Our clients, consumers, one another, the world around us. 

Clients need to feel our passion and enthusiasm for ideas that can build their business. We didn’t sign up for boring cubicles and never-ending meetings. Let’s make the time our clients spend with us meaningful, fun and inspiring.

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At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.

We’re Here To Make Things Grow

Movements. Ideas. Products. Brands. Companies. 

If we can’t get excited about growing them, we shouldn’t be working on them. The work we do has a purpose and fits into a larger whole. By maintaining that perspective, we make success more difficult. But in facing the extra difficulty, we earn our integrity, self-respect and market value.

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At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.