The highest compliment an experienced musician gives to another act is to say that they are “tight.” Tight means you can go far and wide together, shifting tempos at lightning speed and responding to surprises, but somehow you are never out of step. You’re a unit, first and always. That’s a great band. That’s the way DIGO is. That’s the way our clients are too. And that’s the way we work together. It’s great to be part of something that’s great to be part of. I think it shows on our faces.
New York Times columnist Stuart Elliot writes,
CONTESTANTS on reality competition shows perform tasks like seeking spouses, racing around the world, eating bugs, losing weight, living in houses rigged with cameras and working for Donald J. Trump. A new series is arriving with a contest all its own: wooing advertisers to say yes to campaigns.
The series is “The Pitch,” after the pitch process by which agencies compete for assignments from marketers. (Perhaps the title of a coming reality series on TBS may be a better fit: “King of the Nerds.”)
“The Pitch” will appear on the AMC cable channel, which is seeking to increase its offerings in the unscripted genre that include “Comic Book Men” and “Talking Dead,” a live talk show about its hit scripted series “The Walking Dead.” Read more…
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A new business growth spurt at DIGO Brands has led the New York shop to create a new management role. Read the full AdWeek article here.
(NEW YORK – May 8, 2012) – Award-winning broker-dealer and futures commission merchant TradeStation, a wholly owned subsidiary of Monex Group, Inc. (TSE: 8698), today launched a new integrated marketing campaign, highlighting its award-winning platform. New York-based brand-building agency DiMassimo Goldstein (DIGO) created “The Proof is in the Platform” initiative, which will feature print, TV and digital advertising along with a strong social media component.
The ads lightly spoof TradeStation’s competitors, encouraging traders to focus on the actual capabilities of trading platforms. Print ads will begin running in Technical Analysis of Stocks & Commodities, Futures Magazine and Active Trader, and TV spots will begin airing on CNBC today.
“We don’t need bells, whistles or special effects to impress or attract traders,” said Erik Jepson, VP of Marketing for TradeStation, which received the highest overall ranking (4 ½ stars) from Barron’s magazine in its 2012 review of online brokers, as well as Best for Frequent Traders, Best Trading Experience and Technology, and Best for International Traders.
“Our platform speaks for itself, and speaks louder than flashy, over-the-top advertising does,” Jepson added.
That’s the reasoning behind TradeStation’s decision to create a tour of its platform features on TradeStation.com. Hosted by the TradeStation Guys, the tour, which debuts today, will allow traders to see firsthand how advanced TradeStation’s platform’s tools are through several one- to two-minute videos.
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Long-time relationships are business as usual to us, but apparently qualify as news to the rest of the industry. ADWEEK writes about our most recent reunion with a long-time friend and client in the article: “DIGO Leverages Dot-Com Connection in Latest Win. 1st work for new client BLUEFLY expected in 2012.”
Mark DiMassimo was featured among other successful alumni entrepreneurs in a recent edition of the Purchase Magazine.
Learn how to turn your online presence into an analytic guide to making smart marketing choices in an article our colleague Jeff Pundyk wrote for CMO.com.
Jeff has spent his career creating digital content aimed at professional audiences, most recently at management consulting firm McKinsey & Co. Now he’s teamed with DIGO Brands – as you know we’re a full service agency with deep B2B roots — to help our clients use digital to connect with clients, prospects, and recruits in a richer, more sustainable way.
AMC’s new documentary series “The Pitch” features some terrific agencies this first season, including DIGO in Episode 7 scheduled to premier on Monday, June 4th at 9pm. “The Pitch” has spawned a lot of comments within the agency community about the agency pitch process itself. Negative comments. Nasty comments. Prideful, rebellious comments. So, we threw our comment into the mix, and republished it here.
I understand, truly, the feelings behind much of this criticism of the pitch process as many agencies experience it. The sort of rules “the industry” might create would only serve to protect and enrich a guild of established agencies, while it would raise the barriers to entry for entrepreneurs. DIGO is sixteen years old. I remember what it was like to start and it was hard enough. It doesn’t seem fair to upstarts or clients, especially entrepreneurial clients, to take the nearest thing to pure evolution and ossify it, even a little. We chose to participate in The Pitch for our own reasons, and have so far really enjoyed and benefited from the experience. We’ll see how we feel after our show airs on June 4th. We participate in relatively few formal pitches – maybe one or two per year – and yet have grown every year since 2003. When we do pitch, we first carefully vet the client and the process, and we set our own rules of engagement, before committing. Frankly $15K doesn’t make a difference in our world. Time is much more valuable than a few bucks. Our strategic thinking may be our most valuable product, but we give it freely and without concern every day. There isn’t some storeroom with a limited inventory of smart ideas. We are smart and strategic every day and if you’re having lunch with us, you get us. Your ability to implement our strategic ideas and your ability to execute on them successfully — well, that is typically the outcome of an uncommon partnership. It’s much more rare. If you’re the sort of person or organization that wants to try it without us, that’s ok. There are plenty that will pay a fair amount for that partnership. Beyond that, anyone who thinks the implementation of strategic ideas — the media, reporting, optimizations, creative, design, production, development — is a commodity, just hasn’t seen it done right.