Here are this week’s updates in social:
1. The Social Commerce Attribution Problem
2. Social Media Ads Revenue to Double
3. Social Media Business Disasters in 2012
4. Hospitals Check-In to Social Media
5. The Beat is Instagram + Google Street View
Viral Videos:
–“I Do Love You” Musical Proposal
-Cee Lo and The Muppets Throw a Christmas Party
-Game of Thrones Meets Seinfeld
Happy short week! Enjoy this week’s social updates!
1. Leaked: Myspace Master Plan to Relaunch as a Spotify Killer
2. Facebook Social Jobs
3. Why Facebook Won’t Give You A News Feed
4. SeatID Socializes Booking Airline Flights
5. Soundslice Revolutionizes How Guitarists Learn From YouTube
6. Oprah Tweets Love for Microsoft Surface… Using an iPad
7. Cook a Complete Thanksgiving Meal Using YouTube
7. Viral Videos:
–Psy/MC Hammer Mashup at the AMAs
–Sometimes, Security Cameras Catch Something Totally Different
Here are your social media updates for the week!
1. Social Media’s Role During Hurricane Sandy.
2. Social Media Mapping Sandy.
3. Facebook Gifts Now Allow for Charitable Donations.
4. Cakes are Like Facebook.
5. 60 Digital Media Resources.
6. Viral Videos:
I Told My Kids I Ate All Their Halloween Candy.
Dragon Baby (“Kill Bill” Parody).
Help Videos Go Viral.
Excited Train Guy (The New “Double Rainbow”).
Here are your social media updates for the week:
1. Facebook launches a new page to help raise awareness during Bullying Prevention Month
2. Taylor Swift Chooses Army of Online Fans to Follow Her in Person Today
3. Pinterest Tops Facebook in Driving Ecommerce
Viral Videos:
Dads sing “Part of Your World” from The Little Mermaid
Slim Jim World’s Shortest Freefall
Here is this week’s social update:
1. Social Network Storylane Allows You to Really Share Your Life Story
2. Redbull Space Jump Breaks YouTube Record
3. The Best of E-Commerce Brands on Pinterest
4. Social TV Pioneers Turn Viewers Into VIPs
5. Viral Hits:
27 Reasons Why Kids are the Worst
Stan Lee Talks YouTube at New York Comic-Con
History of TV Theme Songs on Jimmy Fallon
Kitten Talks Too Much
Bonus for this week! This article is from back in April, but given our healthcare client roster this study could be really helpful.
Patients Choose Hospitals Based on Social Media
Account People. I’m not going to say that account people have the hardest job in the agency, but I will say that there is no harder job in the agency that being an account person.
You are responsible for all the work you do — and there is a lot of it — plus all the work everyone else does. You are accountable to your teammembers, to the agency and to the client too.
When you’re great, you can make the difference between absolute brand, business, creative and relationship victory. When you’re not, it all can come crashing down.
We all need to help our account people help us be great. Know that deadlines looming and uncertainty are a stressful cocktail. Share information. Have empathy for what your teammates are up against.
Love and respect your account person, like a smart actor or sports star loves her agent or manager. These people bleed for us and our work and they can make the difference between stardom and starving.
By MARIA PANARITIS
FreshDirect.com, the Internet-only grocer that has built a devoted flock of click-and-buy shoppers in the high-rises of New York and across its suburbs, rolled delivery trucks into Philadelphia on Monday to launch its first expansion beyond the Big Apple.
Although initially delivering only to households in and around Center City, the company that hawks farm-to-doorstep produce, meticulously selected seafood, and prepared dinners, along with supermarket staples, hopes to expand deeper next year into the Philadelphia region, building upon this area’s reputation as a food lovers’ haven.
“We are extremely excited to be in Philadelphia today,” FreshDirect cofounder and chief executive Jason Ackerman said during a news conference in City Hall, surrounded by wooden baskets and crates brimming with red apples, bell peppers in four colors, petite eggplants, tomatoes, and autumnal gourds.
Read the full article here.
Unlike most agencies, we do not bill by the hour.
I think you all know that I love to work and that I put in a lot of hours. But my focus is on results. The focus is on the results produced. For example, if you’re an account person, are you getting the best results and the best relationship for getting those results for your clients? But, that’s not all. Are you also getting those results in a way that uses our resources in the best possible way? Are you inspiring, clear, respectful, honest and efficient. Do people get better working on your stuff, so that they produce even better results on this project and the next? Value isn’t just about what is produced, but also about at what cost? If we can enrich each other while we focus on producing results, we will continue to get better and better, individually and together. Our value will be like an unstoppable force.
For more on efficiency vs. hours, read the NY Times article “They Work Long Hours, but What About Results?” here.
