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Team DIGO | 01/29/2016 | in
Our clients, consumers, one another, the world around us.
Clients need to feel our passion and enthusiasm for ideas that can build their business. We didn’t sign up for boring cubicles and never-ending meetings. Let’s make the time our clients spend with us meaningful, fun and inspiring.
At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.
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Team DIGO | 01/26/2016 | in
A few Fridays ago, our Chief Creative Officer, Tom Christmann, had the brilliant idea of testing whether or not our advertising skills would transfer over to lip-syncing.
Well, we’ll let you be the judge:
DiGo’s Greatest Hits from Ericagrau on Vimeo.
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Team DIGO | 01/22/2016 | in
Movements. Ideas. Products. Brands. Companies.
If we can’t get excited about growing them, we shouldn’t be working on them. The work we do has a purpose and fits into a larger whole. By maintaining that perspective, we make success more difficult. But in facing the extra difficulty, we earn our integrity, self-respect and market value.
At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.
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Team DIGO | 01/04/2016 | in
Key #9 of 10 to Inspiring Action: 10 Keys to the Future of Marketing. Download our summary poster of the 10 Keys here
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Every business and brand that grows has a Golden Goose.
Sometimes that’s sales. Sometimes it’s direct mail. Other times it’s e-commerce and a digital, affiliate network. Sometimes they tell me it’s “word-of-mouth.”
For a while, whatever it was, it produced the Golden Eggs. It worked. And the Goose’s enemies were marketing and branding. Or perhaps they were the Goose’s servants, such as when the marketing team was really the sales collateral team. Or the direct mail team. Or the in-house studio.
“Our salespeople sell and they’re starting from zero.” “We’re the leader in our category, but no one knows it.” “This channel is just getting too expensive – we need what’s next.” The Inspiring Action Moment is launched with sentences like these.
Our clients have some things in common. They can’t wait two years or even six months for “the brand campaign” to start working. They can’t tolerate poorer sales numbers while they invest in getting more famous. And they aren’t willing to match large advertisers dollar-for-dollar in order to capture a share of the market.
The kind of brand building they need is the kind that makes the selling more efficient right away. They need the kind of brand building that improves their return-on-marketing-spend right away, and then just keeps getting better.
And often they need more than a marketing revolution. They need at least an internal culture evolution as well. They need a team with a new common understanding of what it takes to succeed at the next level today.
This is what we mean when we say “inspiring action.” The great thing about an Inspiring Action Moment is that it can lead to the most exciting and impactful era for a business. Are you ready for yours?
-Mark DiMassimo, Chief
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Team DIGO | 12/17/2015 | in
Inspiring Action
Happy Holidays 2015 from DiMassimo Goldstein on Vimeo.
In many ways, Santa was the perfect client for DiMassimo Goldstein. We specialize in direct-to-consumer, life-changing brands. That pretty much describes jolly old St. Nick, right? He sees you when you’re sleeping, for crying out loud. It doesn’t get any more direct-model than that. And, every December 25th, he changes lives all over the world in one night. (We still don’t know how he does this, by the way.)
We advised him against Twitter. We think every action a client takes should be on brand, if it is to inspire. And our research showed that Santa’s brand was more inspiring when he stayed mysterious and never spoke to his customers through technology. But he saw some internet guru talking about “if you’re not on Twitter, you don’t exist” and he mandated it. Thanks, Vaynerchuck.
Yes, we were fired by Santa. But look on the bright side: now we have room for a life-changing, direct-model client. The new business elves are standing by.
And, for a stocking stuffer, here’s a behind the scenes look at how it all went down.
Digo Holiday Video 2015 BTS from Tom Christmann on Vimeo.
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Team DIGO | 12/09/2015 | in
I once worked in an agency that did good work, had smart people, and yet grew relatively slowly. Even though I was on the creative side of the business, I was an avid proponent of growth because I knew how much better and how much more fun a growing agency could be.
I did a little informal listening tour around the agency.Read More (more…)
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Team DIGO | 12/02/2015 | in
Don’t settle for less. Find, ask, challenge, orchestrate, search, revisit…do what it takes to get inspired to do your best.
At DiMassimo Goldstein, we put our values in a document we call “The DIGO Standard.” It doesn’t just hang on the walls and sit on our desks and desktops. We use it every day. People who visit often ask for a copy. Here’s yours, and you didn’t even have to ask.
Join the INSPIRING ACTION tribe!
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Team DIGO | 10/26/2015 | in
Starting a new job can be a very exciting time in your life, but the process often leaves you feeling uneasy and intimidated. You’re the new kid on the block, doing your best to navigate your new surroundings and make a good impression. Most of us will quickly try to find allies in the office, but that isn’t always easy to do. It doesn’t help that stressful situations, back-to-back meetings and timely deadlines are not the ideal ingredients for relationship building.
In September 2015, Fast Company published an article breaking down the importance of having friends in the work place and why it is crucial to our happiness. The article claims that even though we spend most of our days at work, we are less likely to have friends in the office now in comparison to past years. Although this seems like a problem most directly affecting employees, it is also a troublesome problem for employers looking to maintain a positive, productive work place where they can groom long-term talent.
Since our mission at DiMassimo Goldstein is to Inspire Action, we set out to find a solution to this growing problem in the hopes of increasing employee happiness, productivity and motivation. The solution was to start a two-month lunch program that gives employees the opportunity to go to lunch with one another. Each lunch you get thirty dollars to spend with your buddy and the only guideline is that it should be with someone you don’t know very well.
Being one of the newer employees at DiGo, I wanted to take advantage of this fantastic opportunity. My work life was very separate from my personal life when I first started in May, and although I loved my new role, I wasn’t as friendly with my coworkers as I had been at previous jobs. This new company program gave me the confidence and opportunity to reach out to coworkers in various departments including creative, strategy, operations, media and production. This also opened the door for me to reach out to senior staff members that I didn’t otherwise interact with on a regular basis.
There are so many reasons I have enjoyed this program, aside from my love of free food. After speaking with different people from different departments, I learned more about how each department functions on a day-to-day basis and ways the account team can better work with them. Having a reason to get out of the office and get some fresh air helped me focus better in the afternoon and increased my productivity level. I noticed I feel much more comfortable walking around the office, chatting with people before meetings or even bumping into them in the kitchen. Most importantly, I had the opportunity to ask advice from people with valuable experience which will not only help me grow at DiGo, but also as young person in the advertising industry.
When introducing this program to the company, Mark DiMassimo explained that the goal was for everyone to be able to say they have at least six friends in the office. After speaking with some of my new lunch buddies, I can confidently say that many of us have accomplished that goal and then some.
And they say there’s no such thing as a free lunch…
-Morgan Kelly, Brand Manager
SOURCE: http://www.fastcompany.com/3051290/lessons-learned/why-having-friends-at-work-is-so-important
