Blog | Page 51 of 82 | DiGo - DiMassimo Goldstein

AliveCor Leads Change, Says Washington Post

By Team DIGO | 01/08/2013 | in

DIGO client AliveCor has been featured in many publications subsequent to the recent announcement of FDA approval for their life-changing heart monitor device. The AliveCor Heart Monitor makes it easy to do a medical quality ECG with an iPhone. The most recent article is in the Washington Post, as an innovation prediction for a growing mobile health category in 2013. Read the full article here.

How to Write a Winning Essay.

By Team DIGO | 01/07/2013 | in

Thinking

I wrote this little system to help my twelve year olds write their school assignments, then took a look at it and realized it would work pretty well for you and me too. Enjoy!

1) Talk it out. Find a subject that really interests you. Play around with a few different “points to prove” until you come up with one that really excites you.

2) Write down your main point. Make sure you’ve really stated it clearly and well.

3) Do your research. Fill out your sheet with more than enough supporting evidence. Go beyond the source material. Use the Internet as well. Find interesting connections to your subject.

4) Write a draft. Start with your “thesis statement” – the point you aim to prove – and write out your essay. Don’t worry, just write. Write fast. Write stupid stuff. Write long. Write until finished without looking back.

5) Now read what you wrote. Notice what is working and what isn’t. What’s missing? What’s out of order? Do you have a good beginning, middle and end? Make good notes on the page. Cross out things you want to delete. Write in things you want to add.

6) Now revise. First get the order right. Then the sentences. Then work on the transitions. Finally read it through and make any changes to make it sound good from beginning to end.

7) Now proof read. Always have someone else read it too and mark up grammatical and spelling errors, but only after you’ve done your best to find and correct everything.

8) Correct and print!

9) Get credit. Make a plan for remembering to turn it in.

5 Classic “Reframing” Movies You Must See Again!

By Team DIGO | 01/04/2013 | in

So, by now you know I’m obsessed with reframing. In short, it goes like this: Your brain is a lazy piece of meat, it needs to be shocked into seeing things differently!

I absolutely love these classic movies and each one of them is all about reframing. If you want to become a master of changing perceptions, do as I do and watch them again and again. It’s fun work.

1) A Christmas Carol. Charles Dickens classic employs the ghosts of past, present and future to change an old man’s mind, which changes his life. Get to know it like the back of your hand.

2) It’s a Wonderful Life. “I wish I never lived.” So says George Bailey, the hero of this classic Capra film that opens with a suicide attempt. The rumpled angel who overhears this replies, “Yes… Yes! It’s perfect!!” And he’s right, of course. Seeing the world as it would be if Bailey had never been born turns out to be an extraordinarily powerful reframing device that changes his mind and his life. Also, bells ring.

3) The Wizard Of Oz. From “I’ve got to get out of this place!” to “There’s no place like home!” A tornado, two witches, a wizard and a road. A classic of reframing. And the music is beautiful too.

4) Groundhog Day. A gorgeous and elegant concept. Bill Murray’s character lives the same day over and over again until he gets it right. The process radically changes his perceptions of himself, his life, a small town in Pennsylvania and the value of people.

5) The Game. David Fincher’s classic – underappreciated when it was released — starring a terrific Michael Douglas as Nicholas Van Orton is an extraordinary film all about the power for reframing. The man who has everything needs only a new mindset. That’s what The Game is for.

I’m fascinated by stories of changing perceptions changing lives, and these are some of the best on film. As a crafter of perceptions, this is an appropriate occupational obsession. As a human being, I’ve learned to use reframing to keep myself motivated, directed and generally pretty happy through the vicissitudes of life. Advertising to myself is a key to that. This is my ongoing attempt to share that key with you. Enjoy!

Perception Matters More than Reality.

By Team DIGO | 01/04/2013 | in

Thinking

Things I believe:

1) You’re wealthy. If you are not freezing in your own house in the winter, if half of your 17 kids didn’t fail to survive to adulthood, if you can warm up and charge up in a public library and get treated in a modern emergency room, if you have access to antibiotics, then you are like a God compared to the robber barons of a century ago. Deal with it.

2) Changing Perceptions Matters More Than Changing Reality. Today, your kids are safer in school, you’re likely to live about twice as long, and you’re considerably richer than people were at about the time I was born. But you don’t necessarily feel it.

3) Reframing Is The Key to Changing Perceptions. Advertising helps you buy feelings wrapped in new frames of reference along with your products. It’s typically not the products that add the value – it’s the frames. Really. People don’t buy the products, they buy the feelings. My work is measured and tested against other work. I’m here to tell you that this stuff is true because it works.

4) Reframing is About Seeing Things In a Different Way and You Can Do It To Yourself. Think about this – you don’t need the product. You can make your own frame, or just enjoy the frame from the ad and leave the product right where it is. (Of course, as an ad guy I enjoy when you reward my clients with your custom, so feel free to buy ;-) But… you can advertise to yourself! Look around – advertising works! Don’t you have some things you want to sell yourself today?

I’ll be writing a lot more about reframing to change your own perceptions and I’ll be working on ways to help you do it more effectively. Watch this space ;-)

DIGO Brands AliveCor in The Wall Street Journal.

By Team DIGO | 01/04/2013 | in

When you represent real news, the hard part is keeping up. Everyone is writing about The AliveCor Mobile Heart Monitor, because the recently FDA-approved mobile health marvel represents a revolution in healthcare. DIGO is the brand and business building partner for AliveCor, doing everything from branding and design, to marketing strategy, advertising to professionals and the public, public relations and social, while Proove does the media and optimizations. Read what the Wall Street Journal has to say here.