Blog | Page 54 of 82 | DiGo - DiMassimo Goldstein

AliveCor’s EKG Monitoring Case For iPhone Gets FDA Approval.

By Team DIGO | 12/03/2012 | in

Homepage

Don’t be surprised if your next doctor visit requires you to touch your physician’s smartphone: the U.S. Food and Drug Administration has approved an iPhone case from AliveCor that can monitor your pulse and heart rhythm. The $199 AliveCor Heart Monitor, which works with either an iPhone 4 or 4S, is available for pre-orders and should be shipping to medical professionals by January of 2013.

To use the device, patients place two fingers on the back of AliveCor’s iPhone case and rest them on the large electrodes. The case can also be pressed directly against a patient’s chest for ECG, or electro-cardigram monitoring, purposes. Data from the electrodes wirelessly passed from the case to the iPhone, where it can be analyzed or send to the cloud for storage. The case runs on its own coin-cell battery, which is good enough for an estimated 12,000 scans at 30 seconds in length.

While the case and supporting app won’t analyze the data — that’s for an actual medical professional to; at least for now — the idea of putting the data in the cloud is intriguing. A doctor could remotely view the data for analysis, for example. Or, if the device were actually sold directly to consumers, a doctor’s visit could be done virtually: The patient could use their own AliveCor case and iPhone to send heart rate data to a local physician at regular intervals.

Read the full article here.

Collaboration Is The Path To Digital Connection.

By Team DIGO | 12/03/2012 | in

Thinking

The argument is over.

Digital is the most effective and efficient means of connecting with customers. Increasing consumer engagement digitally has measurable impact on both the top and bottom lines. Compelling digital content fuels an increasingly social, mobile, and connected world.
Case closed.

So we can all just get on with it, right?

Not quite.

Yes, there is agreement that digital technology has killed the traditional marketing funnel as consumers turn to one another for advice and information–and that this shift has put pressure on brands to create content that is consumable, shareable, and credible. But the common response seems to be to saddle marketing or corporate communications (or their agencies) with budget-starved mandates to get digital, to become publishers, to interact.

This is the approach that has launched thousands of corporate blogs, Facebook pages, and Twitter accounts. And this is the approach that misses an essential truth about life in the digital world: Digital should blur the lines between functions within the organization.

Digital technology has disrupted every industry and geography. The argument over whether to go digital has finally ground to a halt after 15 years of tedious, repetitious, and self-defeating corporate in-fighting because the effects of this disruption are simply undeniable. And yet companies continue to take on innovative challengers, empowered consumers, and fast-moving technological changes with old organizational models.

Read the full article here.

Health, Wealth & The Pursuit of Happiness Update

By Team DIGO | 11/30/2012 | in

Thinking

Columbia University has released a new study on subjective well-being around the world, listing the “happiest” countries. They are all in Northern Europe, while the least happy are in Southern Africa. U.S. is #16

There’s a lot to be learned from the article. Previously, the U.N. had released the first ever study of “subjective well-being” — a measurable form of happiness — and discovered some important correlations. In that study, the things that correlated most strongly with subjective well-being were health, wealth and education.

Reading that article cemented in my mind that DiMassimo Goldstein would focus on “health, wealth and the pursuit of happiness.” A happy decision.

Read the original article here.

Read the Columbia University article here.

DIGO Brands Indiana University

By Team DIGO | 11/29/2012 | in

Recently received this picture from the wall of a freshman dorm room at Indiana University. The buzz from last year’s DIGO party seems to have penetrated the MidWest. Those who were there will not be surprised by the news! Looking forward to the 17th this coming May!

Our work has a history of showing up in dorm rooms. Here’s an image from Meadow Soprano’s dorm room on the iconic HBO Series.

DIGO Brands a Chief Strategy Officer

By Team DIGO | 11/29/2012 | in

Homepage

Ole is a Norwegian expatriate whose empathic and curious nature has driven him to explore consumer experiences on several continents. His eclectic, cross-cultural background ranges from military training in the Norwegian Armed Forces, to deep immersions into a diverse range of sub-cultures across the globe.

Ole serves as the Chief Strategy Officer at DiMassimo Goldstein in New York. He is the champion of our planning approach, and responsible for pushing the planning discipline forward.

As a close creative partner and strategic lead, Ole has led global and domestic cross-discipline teams on a fascinating journey of challenges. He has inspired Americans to discover the adventure of Sabra hummus, ignited emotions on old icons such as Jim Beam, and mined cultural tension in places as disparate as Tbilisi, Georgia and the Middle East.

Throughout a distinguished career stretching 20 years, Ole has led the debate and set direction for famous brands in almost every category. He was the global planning lead that helped drive Gillette to historic heights, he resurrected lost passions in the celebrated rebirth of the Saturn brand, and he inspired award winning work on brands such as The Economist, Guinness and Mercedes-Benz.

A passionate practitioner of planning, Ole has been a featured speaker at global planning events such as the Cannes Advertising Festival and the APG conference. He has a BBA with honors from the Norwegian School of Management, and an MSc from Northwestern University in Chicago.

What is your personal brand?
Empathy without borders.

What drives you?
Relentless curiosity.
A desire to make life interesting.
All wrapped up in one overriding objective: to like the person I’ve become when it’s all been said and done.

Tell us a personal growth story.
Every day with my kids.