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DIGO Brands Account People.

By Team DIGO | 10/10/2012 | in

Account People. I’m not going to say that account people have the hardest job in the agency, but I will say that there is no harder job in the agency that being an account person.

You are responsible for all the work you do — and there is a lot of it — plus all the work everyone else does. You are accountable to your teammembers, to the agency and to the client too.

When you’re great, you can make the difference between absolute brand, business, creative and relationship victory. When you’re not, it all can come crashing down.
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Philly.com: DIGO Brands FreshDirect

By Team DIGO | 10/09/2012 | in

Homepage

By MARIA PANARITIS

FreshDirect.com, the Internet-only grocer that has built a devoted flock of click-and-buy shoppers in the high-rises of New York and across its suburbs, rolled delivery trucks into Philadelphia on Monday to launch its first expansion beyond the Big Apple.

Although initially delivering only to households in and around Center City, the company that hawks farm-to-doorstep produce, meticulously selected seafood, and prepared dinners, along with supermarket staples, hopes to expand deeper next year into the Philadelphia region, building upon this area’s reputation as a food lovers’ haven.
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Efficiency vs. Hours: What I’ve been going on about and why.

By Team DIGO | 10/09/2012 | in

Thinking

Unlike most agencies, we do not bill by the hour.

I think you all know that I love to work and that I put in a lot of hours. But my focus is on results. The focus is on the results produced. For example, if you’re an account person, are you getting the best results and the best relationship for getting those results for your clients? (more…)