Here’s your weekly dose of social–enjoy!
1. Facebook gifts are back, but this time they are not virtual.
2. In response to comments on her recent weight gain, Lady Gaga starts a body revolution with her little monsters.
3. Facebook introduces ads re-targeting.
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By STUART ELLIOTT
FreshDirect, the online home-delivery grocer, is preparing a new advertising approach as it seeks to, er, um, freshen its brand image.
A campaign scheduled to begin this week is to introduce a theme, “Grocery shopping perfected,” that is intended as a more engaging way to express the company’s philosophy than current lines like “A new standard for grocery shopping.”
The new theme is part of a revamped pitch aimed at busy consumers — primarily working mothers — who care enough about the quality and provenance of the food they buy to pay FreshDirect’s prices. (more…)
1. 50% of consumers say that they value a brand’s Facebook page more than its website. Check out the infographic.
2. At the Emmys Sunday night, Jimmy Kimmel orchestrated a prank where he asked viewers to tweet that Tracy Morgan had fainted at the show. The story generated over 25,000 tweets.
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With the stage now set to reduce the restrictions on how privately traded securities can be marketed, there’s a very real concern that unsophisticated investors can be mislead by advertising for risky or even fraudulent investments.
Concerned opponents of the change conjure up images of billboards, TV ads and telemarketing calls touting high-risk investment opportunities to the unsuspecting masses. Yes, dishonest and unethical marketing happens, and sometimes it even works. Neither is unique to financial services. (more…)
Donald Lawson, who claimed his Powerball prize last month in Michigan, doesn’t think so. At $337 Million, it’s the 3rd largest Powerball jackpot ever.
“Yeah, I’m a millionaire now, but I’ll still go to McDonald’s. I don’t like filet mignon or lobster. A simple life. That’s what I want to continue to do.” Lawson stated last week, when asked how his life was going to change. (more…)
More than a few years ago, an advertising colleague told me a great Bruce Springsteen quote I often think about. I can’t remember who told me the quote and I can’t actually remember what the quote was, but I can assure you it was great. He said something to the effect of this: when you go on stage, you have to think like you’re the biggest rock star in the world. At the same time, you have to remember you’re not saving lives out there; it’s just music. (more…)
By SUZANNE VRANICA, JULIET CHUNG and JESSICA HOLZER
“Invest in hedge funds: because you are worth it.”
“Alternative investments are it.”
“It’s not your father’s hedge fund.”
Those are just a few hypothetical slogans that could appear on a billboard near you as a result of a planned relaxation of a ban on hedge-fund advertising. (more…)
Personal wealth. It’s a topic no one likes to discuss in mixed company. To pony up a true salary number is almost too intimate. We’re constantly comparing ourselves to others and subscribing to the “keeping up with the Joneses” mentality. As Albert Bandura, a psychologist at Stanford University, said:
“Accomplishment is socially judged by ill defined criteria so that you have to rely on others to find out how you’re doing.“ (more…)
