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Team DIGO | 12/17/2012 | in
Turns out the Obama Campaign direct marketing and analytics team learned what we’ve learned many times over, that “the casual tone” often works best.
Whether you’re thinking in terms of “direct response,” “click-thru,” or “engagement,” camouflage — looking like something else that would naturally appear in the context and typically invite engagement, like a note from a friend in the email inbox — is typically a highly effective tactic.
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Team DIGO | 12/14/2012 | in
Double Cross Vodka sponsors some fantastic events. One event was Speak Up for Autism at 1OAK where people came together to raise money for autism. Guests at this event participated in a silent auction while sipping on Double Cross Vodka. Some enjoyed themselves in the Double Cross VIP section where each table had their own bottle of Double Cross Vodka.
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Team DIGO | 12/12/2012 | in
The traditional role of the marketer is to influence buyers at the moments they are considering a purchase. But digital platforms and, more pointedly, social media have spread those moments over wider and wider areas, introduced unexpected advisers from unlikely sources, and managed to both contract and expand the consideration process, making it increasingly expensive for marketers to engage prospects and customers at the right times with the right message.
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Team DIGO | 12/11/2012 | in
Our client AliveCor recently received FDA approval and a medical grade mobile ECG device, revolutionizing the mHealth industry. The device snaps on the your iPhone 4/4S, and with the quick download of a free app and setting up a free account, medical professionals can now take ECGs anywhere, anytime.
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Team DIGO | 12/11/2012 | in
The twelve days of the DIGO holiday party continue… kind of like an adventvertising calendar.
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Team DIGO | 12/11/2012 | in
In my e-book, DIGITAL@speed, I included a brief guide to business cursing, explicating in hard language and a light-hearted tone the various ways in which deftly deployed common swear words can speed up a process.
Well, I’ll be damned! Now, the Obama Campaign has come out with another proven use of tactical swearing to improve results – the email subject line! The campaign learned that throwing out minor profanity such as “Hell yeah, I like Obamacare” got big clicks.
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Team DIGO | 12/10/2012 | in
Lot’s of good stuff happening in the social world this past week. Enjoy!
1. See What You’ll Look Like Old With Merrill Edge’s “Face Retirement”
2. Social Media Use Leads to Real-World Actions
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Team DIGO | 12/10/2012 | in
My first day I sat down and I thought “I am a spy working for an advertising agency!”
Each week I am given a list of events for Double Cross Vodka. When I attend these events I make sure to write down how they set up, what the brand presence is and if anyone talks about the brand. I document the night by taking photos.
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