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Tag : DiMassimo Goldstein Podcast

The A-List Podcast with Franklin Tipton and Libby Brockhoff

(Photo from Ad Age)

This week on “The A-List Podcast”, host and DiMassimo Goldstein CCO Tom Christmann is joined by the inspiring duo of Libby Brockhoff and Franklin Tipton.

In 2011, Libby cofounded Odysseus Arms, where she currently serves as the CEO, with Tipton as an agency partner and Head of Copy. Odysseus Arms is a San Francisco-based independent and modern agency that is well known for its unique strategic and creative approach “ThirdeyeTM,” which they  dive into in the episode. In 2014, Odysseus Arms was recognized as an Ad Age “Agency of the Year.”

In this informative and inspiring discussion, Franklin and Libby tell stories from their undergraduate days at the University of Delaware; talk about the brand planning revolution and the importance of consumer insights; share what it was like working in London (where Libby launched the agency, Mother, at age 27); and explain what they look for when viewing a portfolio. Tune in below!

Show Notes:

  • [0:00 – 1:51] Intro
  • [1:52 – 12:00] Franklin and Libby talk about their childhood, how boredom can contribute to creativity, and the rigorous visual communications program they both studied in at the University of Delaware
  • [12:01 – 18:47] The two tell tales of the program’s teacher, Ray Nichols, and how they benefited from his culture of fearlessness
  • [18:48 – 26:55] Franklin talks about working for JWT in his first year out of college, the importance of having a strong portfolio, and the value of solving problems visually
  • [26:56 – 29:39] Franklin tells the story of how Libby ushered the University of Delaware program they’d both graduated from into the modern age
  • [29:40 – 37:40] Libby talks about her first years after graduation, the unique culture at Chiat Day, and the brand planning revolution, and why Wayne Gretzky is her spirit animal
  • [37:41 – 45:40] Moving to London, zigging when others zag, and stories of the legendary Dave Trott
  • [45:41 – 50:03] How Libby launched Mother in London, the importance of wearing different hats, T-shaped people, and how she landed on the name Mother
  • [50:04 – 1:04:50] The two talk about coming back from London and launching Odysseus Arms, explain their unique “third-eye” approach, and chat about the value of consumer insights and planning
  • [1:04:51 – 1:08:55] Learn how you can get in touch with Franklin and Libby, and why it’s essential to get out of your comfort zone
  • [1:08:56 – 1:09:51] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, an inspiring action agency, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast with Dan Lucey

This week on the A-List Podcast, host and DiMassimo Goldstein CCO Tom Christmann is joined by Dan Lucey, Executive Creative Director at BBDO. With multiple awards to his name from Cannes to The One Show, among many others, Dan is one of the most respected and accomplished creatives in the industry.

In this episode, Dan takes us full circle, starting from his time as a student at Adhouse Advertising School all the up way to becoming a teacher for the program. He shares valuable lessons from his experiences of both triumph and defeat, tells the story behind his hilarious Talking Stain ad for Tide, and explains why having “unrealistic optimism” is an asset in the advertising industry.

Full episode and show notes below!

  • [0:00 – 1:27] Intro
  • [1:28 – 6:05] Dan talks about how being a student at AdHouse helped him break into the industry, and how he returns the favor today by being a teacher for the program
  • [6:06: 11:30] Getting an internship at Mad Dogs & Englishmen and what that experience was like
  • [11:31 – 13:55] How working by yourself can help you find your point of view, and why having a balance of both honesty and respect is essential in a creative partnership
  • [13:56 – 18:30] Dan reflects on the culture at Mad Dogs & Englishmen and what he learned from his time there
  • [18:31 – 21:49] Getting a full-time gig and moving into an apartment on the Upper East Side, and getting to work on Haribo Gummy Bears
  • [21:50 – 25:10] Dan talks about being laid off, what he learned from the experience, and why being unrealistically optimistic is an important asset in the advertising industry
  • [25:11 – 27:50] Freelancing for magazines and getting back into design
  • [27:51 – 29: 29] Getting back into advertising working on the Hard Rock Hotel for DiMassimo Goldstein before ultimately going to Saatchi & Saatchi
  • [29:30 – 36:18] Dan talks about what it’s like to work at a big agency and shares his mental approach to work
  • [36:18 – 42:55] The story behind his hilarious Talking Stain ad for Tide
  • [42:56 – 47:00] Moving to San Francisco to take a job at Goodby Silverstein & Partners, and what he learned from working in Jamie Barrett’s pressure-free environment
  • [47:01 –49:32] Dan shares a recent story that highlights the importance of staying calm in the midst of chaos
  • [49:33 – 55:14] Why he waited 18 months to take the job at Goodby, and the passion and intensity that Rich Silverstein has to make things great
  • [55:15 – 58:35] Why he eventually moved back to New York to work with Chris Beresford-Hll at BBDO, and why he loves the culture there
  • [58:36 – 1:00:27] Dan talks about his leadership and management style, the importance of clear direction, and not forgetting what it’s like being a young creative
  • [1:00:28 – 1:02:58] Dan shares what he looks for in portfolios
  • [1:02:59 – 1:03:41] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter

The A-List Podcast with John Patroulis

“There’s always going to be a job for people that really care”

The A-List Podcast is back for Season 2!

In this season’s premiere episode, host and DiMassimo Goldstein CCO Tom Christmann returns to the recording booth to interview John Patroulis, Worldwide Chief Creative Officer of Grey Global Group.

Prior to joining Grey, Patroulis spent six years at BBH New York, joining as the agency’s Chief Creative Officer before being named its first-ever Creative Chairman in 2015. Under his leadership, BBH became one of the most awarded agencies in New York City.

Tune in to hear how Patroulis went from swinging a sledgehammer in Toledo, Ohio, to becoming one of the most decorated creatives in the industry. His adventure-filled career journey will leave you feeling inspired. Full episode and show notes below!

Show Notes:

  • [0:00 – 1:26] Intro
  • [1:27 – 5:02] Growing up in Toledo, Ohio as the son of teachers, and having an early affinity for reading
  • [5:03 – 9:58] Patroulis talks about attending the Ohio State University without a “plan”, bouncing around different majors before eventually landing on English Literature
  • [9:59 – 17:39] Spending his college summers swinging a sledgehammer at a concrete pipe factory, and what he learned from boxing
  • [17:40 – 26:13] Patroulis talks about couch surfing after college, shares a funny story about being night watchman, and recounts his time working as a bartender at a punk rock club in Wrigleyville called The Cubby Bear
  • [26:14 – 38:51] How Patroulis developed a relationship with a famous NYC-Filmmaker Charles Lane while bartending at the Riviera Cafè
  • [38:52 – 52:38] The amazing story of how Patroulis met David Angelo, and how that friendship propelled him to get his book together, ultimately landing his first advertising job at N.W. Ayer
  • [52:39 – 1:01:26] Getting an offer from Chiat/Day, the importance of working on your craft, what he learned under Gerry Graf, and the responsibility of being irresponsible.
  • [1:01:27 – 1:02:40] How bad meetings can serve a purpose
  • [1:02:41 – 1:09:29] Moving to Chiat/Day’s San Francisco office to work on Adidas, and how Chuck McBride taught him the importance of caring about every little detail, all the way to the end
  • [1:09:30 – 1:13:05] The story behind the famous Adidas commercial, “Hello Tomorrow” directed by Spike Jonze
  • [1:13:06 – 1:15:40] The difference between being a “doer” and a leader
  • [1:15:41 – 1:19:07] Co-founding his own agency T.A.G., and launching Halo 3
  • [1:19:08 – 1:23:42] Going to BBH, and what he learned from John Hegarty’s endless optimism
  • [1:23:43 – 1:25:09] Working at Grey, being confident in yourself, and doubling down on creativity
  • [1:25:10 – 1:26:47] Patroulis explains why he thinks it’s a great time to be in advertising, and why he’s so excited for the future
  • [1:26:48 – 1:28:30] Patroulis shares one piece of advice to young creatives trying to break into the industry – “care”
  • [1:28:31 – 1:29:35] Outro

 “The A-List” is a podcast produced by DiMassimo Goldstein, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter